Assignment Brief - Branding & Identity

 SCENARIO 

ASSIGNMENT BRIEF: 

Emirates is planning to revamp its logo and corporate livery. They want to stay accessible and must retain the red company color throughout but want to update their logo along with the styling across all of their products including everything from airplane paintwork to the uniforms and ticket styling. Your design company will be one of the companies to pitch an identity proposal. Emirates is accepting proposals for the contract through a pitch, style guide, and mock-ups of what the products may look like.

The submission is in two parts:

1. A pitch should include (10 minutes approx.)

2. A style guide (1000 words approx.) 

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