BRAND LOGO

What is a brand logo?

 A logo is a symbol comprised of words, images, and colors that are used to identify a brand or product.

Why do we need a logo for a brand?

A logo grabs attention, makes a strong first impression, is the foundation of the brand identity, is memorable, separates the brand from its competition, fosters brand loyalty, and is expected by the audience.

How to create a  logo for a brand?

1. Start With the Story. 
2. Brainstorm Words That Describe the Brand. 
3. Sketch Ideas Based on These Words. 
4. Test Top Sketches With the Buyer Persona.
5. Refine Your Chosen Sketch. 
6. Develop Your Logo's Layout on a Free Design Platform. 
7. Pick Versatile Color Options. 

Choose a Font.          

Software used to create a logo-

Adobe Illustrator, Canva, Affinity Designer, Looka, and Inkscape.

 

References-

https://www.tailorbrands.com/logo-maker/why-a-logo-is-important#:~:text=So%2C%20why%20is%20a%20logo,is%20expected%20by%20your%20audience.

https://blog.hubspot.com/marketing/how-to-design-logo