BRAND TYPOGRAPHY

What is brand Typography?

Brand typography is a visual component of a brand's style guide or a book that organizes and aligns with the company's written copy and its brand personality. While they are all closely related, brand typography differs from font or typeface.

How can typography affect the style of the logo?

Typography affects a brand, it refers to the entire visual spectrum of text, which means it has a direct influence on a brand image. A messy cluttered text is difficult to read and looks unprofessional. It will bog down the user's experience.

Typography can reflect emotions?

A word can be the same, but changes in its format can also change the interpretation. Using typography intentionally can help communicate meaning, and emotions and tell a meaningful story.

An elegant script reflects calm, gentleness, and softness while a funky script reflects fun, and childishness.

My typography-

The typography I have used is a combination of elegance and fun. By having different types of typeface it allows potential customers to choose and select their preferred typography to suit their brand.

 

References-

https://designwizard.com/blog/what-is-brand-typography/#:~:text=Brand%20typography%20is%20a%20visual,differs%20from%20font%20or%20typeface.

https://www.gravitygroup.com/blog/using-typography-to-convey-emotion/#:~:text=The%20words%20are%20the%20same,ultimately%20tell%20a%20meaningful%20story.&text=An%20elegant%20script%2C%20even%20digitally,%2C%20gentle%2C%20soft%2C%20organic.