CASE STUDY

 

Task:

Case Study on any brand (in 20 slides for presentation) by taking reference from the brand discussed in the class.

Points to be included:

-Branding Process

-Brand Logo & Typography

-Visual Identity of the brand

-Creating a brand book

-Analysis of historical and contemporary contextual research

Case study report with Flipbook online

Case study Pitch -classroom presentation

About my work:

What made you choose this brand? 

The brand values of LEGO resonate personally with me. I was always interested in uniquely designed toys as a child and now as an adult it still does. Being a fan of the LEGO Minifigure collections and owning tons of them made me want to know a bit more about them. Their humble beginnings make them relatable. As a person keen on imagination, creativity, and fun, I want to try and establish my own sets of products.

Your findings?

For this case study, I referred to several websites to learn and research the history, the brand identity, the logo progression, the color palette, etc. 

Their website, history guide, videos, and several other research documents helped me in gathering the information for my case study.

Any suggestions for the brand

I personally would prefer a different color palette for limited editions, apart from that I would also like the brand to produce more clothing merch as a marketing strategy for young adults and adults.

References -

https://www.lego.com/en-us/aboutus/lego-group/the-lego-group-history

https://www.britannica.com/topic/LEGO

https://www.saga.co.uk/magazine/entertainment/nostalgia/brickipedia-the-history-of-lego

https://issuu.com/douglaj05/docs/lego_corporate_visual_identity_manual_2010

Assigned date: 06.05.2023.

Submitted date: 20.05.2023.