BRANDING & IDENTITY

ABOUT BRANDING AND IDENTITY-

A brand identity is a set of tools a company uses to create a brand image.

Brand image is the perception of the customers towards the brand.

Brand elements include Brand Name, Brand logo, color slogan, typography, and Image.

IMPORTANCE OF BRANDING & IDENTITY-

Branding and Identity play a significant role in differentiating the business from its competitors

It sets the business and helps it to stand out from the rest of similar products or services.

It is the uniqueness of the brand and its ability to stand in the market.

Without this brand Identity, customers have nothing to remember the brand by. If consumers can’t remember the brand or why they should choose it over the others, they won’t purchase your offerings, which guarantees a short lifespan in the market the business is in.

Popular brands with strong Branding & Identity -

Apple, Coca-Cola, Lego, Samsung

BRAND LOGO {click here}

BRAND TYPOGRAPHY {click here}

COLOUR PALETTE {click here}

CASE STUDY {click here}

BRAND MOCKUPS {click here}

ASSIGNMENT BRIEF {click here}

References -

https://www.g2.com/articles/brand-elements

https://www.apollotechnical.com/the-importance-of-brand-identity/#:~:text=Brand%20identity%20plays%20a%20significant,potential%20customers%20in%20the%20market.